Supercar sellers take note: Tired of shelling out 10% or more in auction house commissions? Bring a trailer just sold a Ferrari for more than 5 million dollars—and only does $5099 on the whole transaction. If most auctions charge a 10% commission, BaT would have earned $536,000 on the transaction. But BaT tops revenue at $5,000 per sale (plus expenses), usually much less than that, since most cars don’t sell for $5 million. Such a deal.
“A 2017 Ferrari LaFerrari Aperta has just become the most valuable vehicle ever sold online, surpassing a 2001 Ferrari 550 GT1 Prodrive sold in 2020,” an official Bring A Trailer spokesperson told us.
The sale not only marks an internet record, but also a record for auction site Bring A Trailer, which was now owned by Hearst, which also owns Autoweek.
“Bring a Trailer has already established itself as a sales volume force to be reckoned with,” said Ken Gross, collector car and auction expert. “The LaFerrari, which sold for a record amount, signals that there are no more barriers. BaT media can challenge traditional auction houses with any individual sale, regardless of bidding value BaT’s terrific combination of insightful commentary, multiple detailed visuals, reliable presentation, and instant global reach doesn’t mean it’s over for in-person sales, because people love But it could mean more online sales by major auction houses as they strive to stay competitive and stay relevant.
And the car is pretty cool too, and probably worth every penny.
When the LaFerrari debuted at the Geneva Motor Show ten years ago, Ferrari Chairman Luca di Montezemolo called it “the maximum expression of what defines our company”. It was the latest in a long line of ultra-exclusive instant collectibles that began with the 288 GTO and walked the F40, F50and Enzo. It was also Ferrari’s first hybrid road car.
It’s powered by a 788bhp 6.3-liter V12 familiar to fans of the company’s F12berlinetta, but in this application it’s tuned to boost power through the rev range: Redline is at 9250rpm , we learned at the press of the intro car at the time. Ferrari was able to tune the engine this way because there is an electric motor providing instant low-end torque and bringing the total output up to 950 hp and 663 lb-ft of torque.
The car is equipped with two electric motors: one sends 163 hp to the drive wheels, while the other powers the car’s auxiliary electrical system. Ferrari designed and manufactured its own battery, which weighs just 132 pounds and is integrated into the chassis.
At the time the LaFerrari came out, its competition was the Porsche 918 Spyder and McLaren P1, both hybrids, albeit plug-in hybrids with limited all-electric range. LaFerrari’s battery is smaller than those of the McLaren and Porsche, and Ferrari has included very limited all-electric capability at the request of some customers.
It was a big deal in 2013, so much so that the car was sold before the assembly line even started rolling. This particular LaFerrari Aperta passed from the Maranello plant to Ferrari’s Palm Beach (Florida) in 2017, and from there to a private owner in Ohio. No one has ever really driven it, however, and the car has gone through its short life so far with just 161 miles on the odometer, adding to its very high auction price.
It is one of only 710 examples ever built, of which 210 were open-top Apertas. Hoping the new owner drives it at least another 161 miles, maybe more. Now, if you’ll excuse me, there’s a F40 on Bat it’s sitting at just $1.5 million with just over a week to go. Ciao!
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