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Iconic single-digit AA8 plate number fetches 35 million dirhams

KT Photo/Neeraj Murali

Published: Sat 16 Apr 2022, 11:07 PM

Last update: Sun 17 Apr 2022, 00:21

The first ‘Most Noble Numbers’ charity auction, which opened bidding on special car plate numbers and exclusive mobile phone numbers in Dubai, set a new record for selling the third car plate number on most expensive in the world.

Dubai’s iconic single-digit plate number, AA8, fetched MAD 35 million, after plate number AA9 which sold at auction last year for MAD 38 million.

The auction raised a total of 53 million dirhams after fierce bidding in support of the “1 Billion Meals” campaign, which aims to provide food to vulnerable communities in more than 50 countries.

According to organizers, the region’s largest distribution campaign secured 340 million meals in the first 15 days of its launch.

Organized by Emirates Auction, in conjunction with Roads and Transport Authority in Dubai (RTA), Etisalat and du, the auction provided an additional 53 million meals for the needy.

Dubai’s two-digit F55 license plate has been auctioned for an impressive 4 million dirhams. Another car plate – V66 – was sold for Dh4 million, while Y66 was sold for Dh3.8 million.

fancy numbers

Etisalat’s Diamond+ mobile number 0549999999 was seized at Dh5 million, while Diamond numbers 0569999995 were sold at Dh150,000, 0569199999 at Dh75,000, 0569999955 at Dh35,000 and 05655666660 at Dh160.

du’s mobile number 0581111113 was sold for 140,000 Dh; 0589999991 at MAD 140,000; 0586666663 at 100,000 Dhs; 0581333333 at 145,000 MAD; and 0586333333 at 200,000 Dh.

Another charity auction is due to take place in Abu Dhabi on Wednesday April 20 at the Emirates Palace.

Organized by Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), the “One Billion Meals” initiative will deliver food parcels to refugee camps, impoverished areas and communities in crisis in coordination with the World Food Program (WFP) Nations, the Food Banking Regional Network (FBRN), the Mohammed bin Rashid Al Maktoum Humanitarian and Charitable Establishment (MBRCH), the United Nations High Commissioner for Refugees (UNHCR), the United Arab Emirates Food Bank and a number of charities and humanitarian organisations.

Distribution has already started in Lebanon, India, Egypt, Jordan, Uganda, Angola, Tajikistan, Pakistan and Kyrgyzstan. to provide their own meals.

While the curtains fell on previous campaigns with the end of Ramadan, this year’s campaign will continue until the billion mark is reached.

Donation channels

The public can also donate to the 1 Billion Meals campaign via the official website: or by bank transfer to Emirates NBD account number: AE300260001015333439802. Donors can also choose to donate 1 Dh per day via a monthly subscription by texting “Meal” to 1020 on the du network or 1110 on the Etisalat network.

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