CADILLAC has unveiled its new $300,000 Celestiq electric sedan that will be handcrafted to each customer’s specifications.
The vehicle’s highly customized design will ensure that no two models are alike.
Cadillac released a video of singer Lenny Kravitz designing his custom Celestiq to reflect the unique nature of each model.
Kravitz said, “I grew up around Cadillacs; it was my grandfather’s choice of car. He worked hard for those; he loved them.
“And what has always struck me since I was a child is [Cadillac’s] the lines, the style, the size.
Kravitz is shown personally selecting the materials for his Celestiq design with General Motors‘ Vice President of Global Design, Michael Simcoe.
Simcoe said: “The decision to go all-electric Cadillac gives us a moment where we can rethink the brand and rethink the look of the brand.
We are fundamentally reinventing American luxury – automatic luxury.
Part of Cadillac’s reinvention of American luxury is building the Celestiq with 115 3D-printed components.
The Celestiq will be Cadillac’s next flagship model and the automaker’s most expensive car.
The Celestiq design is complemented by a host of advanced ride technologies like Ultra-Cruise.
Adding to Celestiq’s technological arsenal are advanced HD LED interactive screens and an individualized four-zone microclimate system.
Cadillac website shows four designer-created Celestiq models in mystery black, sporty orange, fashion-forward white, and a minimalist Vale-labeled gray luxe scheme.
Cadillac states, “Celestiq will be produced in limited quantities and is available on request only.”
The American manufacturer will produce 500 Celestiq each year from 2023, Forbes reports.