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This rocket red Rossa Corsa grossed $5.26 million on Bring a Trailer to set a new record.



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Ferrari seems to be the new king of online supercar sales. A 2003 Enzo set the record for the most expensive race sold on the internet in 2020 at $2.64 million, only to be surpassed by a $4.29 million 2001 Ferrari 550 GT1 Prodrive race car a few months later .

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The last prancing horse to win the crown went for $5.36 million. But while the first two record-breaking Ferraris sold at RM Sotheby’s auction, this 2017 Ferrari LaFerrari Aperta changed hands on Bring a Trailer, a service that started as a humble blog in 2007 but has since grown into a popular platform for sell collectible cars.

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Part of the appeal for buyers probably has something to do with service fees. As Automatic week points out that many traditional auction houses charge 10% on top of the winning bid, which would have been $536,000 for the LaFerrari. But BaT’s buyer’s fee is capped at $5,000 or 5% of the final sale price, whichever is less.

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The LaFerrari is Ferrari’s newest flagship, and therefore a successor to legends like the 288 GTO, F40, F50 and Enzo. This one, with a coat of Rossa Corsa heritage red paint and 161 miles on the odometer, is one of only 710 LaFerraris ever made and one of only 210 convertible Apertas. A combination of a 6.3-liter V12 and a KERS F1 electric motor puts out 949 horsepower and 663 pound-feet of torque to the rear axle via a seven-speed dual-clutch transmission.

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Additional equipment includes E-Diff3 electronic differential, electromagnetic dampers, Brembo carbon-ceramic brakes, 19 and 20 inch forged alloy wheels, removable carbon fiber roof panel, rear camera and parking sensors.

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Inside, Alcantara wraps the seats and steering wheel, plenty of carbon fiber trim covers other surfaces, and a plaque in Italian that translates to “what’s behind me is not important.” So nothing is important, if you drive this automobile missile.

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Tags: Bring a trailer ferrari Ferrari LaFerrari Hypercars luxury cars new Rides supercars

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