This rocket red Rossa Corsa grossed $5.26 million on Bring a Trailer to set a new record.
Ferrari seems to be the new king of online supercar sales. A 2003 Enzo set the record for the most expensive race sold on the internet in 2020 at $2.64 million, only to be surpassed by a $4.29 million 2001 Ferrari 550 GT1 Prodrive race car a few months later .
The last prancing horse to win the crown went for $5.36 million. But while the first two record-breaking Ferraris sold at RM Sotheby’s auction, this 2017 Ferrari LaFerrari Aperta changed hands on Bring a Trailer, a service that started as a humble blog in 2007 but has since grown into a popular platform for sell collectible cars.
Part of the appeal for buyers probably has something to do with service fees. As Automatic week points out that many traditional auction houses charge 10% on top of the winning bid, which would have been $536,000 for the LaFerrari. But BaT’s buyer’s fee is capped at $5,000 or 5% of the final sale price, whichever is less.
The LaFerrari is Ferrari’s newest flagship, and therefore a successor to legends like the 288 GTO, F40, F50 and Enzo. This one, with a coat of Rossa Corsa heritage red paint and 161 miles on the odometer, is one of only 710 LaFerraris ever made and one of only 210 convertible Apertas. A combination of a 6.3-liter V12 and a KERS F1 electric motor puts out 949 horsepower and 663 pound-feet of torque to the rear axle via a seven-speed dual-clutch transmission.
Additional equipment includes E-Diff3 electronic differential, electromagnetic dampers, Brembo carbon-ceramic brakes, 19 and 20 inch forged alloy wheels, removable carbon fiber roof panel, rear camera and parking sensors.
Inside, Alcantara wraps the seats and steering wheel, plenty of carbon fiber trim covers other surfaces, and a plaque in Italian that translates to “what’s behind me is not important.” So nothing is important, if you drive this automobile missile.
Tags: Bring a trailer ferrari Ferrari LaFerrari Hypercars luxury cars new Rides supercars