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(iSeeCars) – Production shutdowns and supply chain issues due to the continued shortage of microchips have significantly reduced new car inventory. As demand continues to outstrip supply for new cars, dealerships across the country are pricing new cars above MSRP (Manufacturer’s Suggested Retail Price) and removing new car incentives.

Most recent iSeeCars study out of 1.2 million new car listings, the average price of a new vehicle is 9.9% above the MSRP, but some vehicles are priced well above that average. Here are the new cars with the highest price above MSRP in each state.

New car has highest price to MSRP in every state – iSeeCars
State Vehicle % above MSRP $ above MSRP
Alabama Ford Bronco 27.1% $10,347
Alaska Ford F-150 17.5% $8,774
Arizona Porsche Macan 24.5% $14,025
Arkansas Jeep Wrangler Unlimited 26.1% $10,880
California Jeep Wrangler 26.7% $8,793
Colorado Jeep Wrangler 31.2% $10,321
Connecticut Jeep Wrangler 32.0% $10,277
Delaware jeep gladiator 23.6% $10,110
Florida Cadillac CT4-V 26.8% $15,821
Georgia Jeep Wrangler 28.6% $9,242
Hawaii Jeep Wrangler Unlimited 26.9% $10,391
Idaho Jeep Wrangler Unlimited 27.3% $11,248
Illinois Lexus RX450h 29.4% $14,480
Indiana Jeep Wrangler 27.3% $9,376
Iowa Jeep Wrangler Unlimited 23.0% $9,759
Kansas Ford Bronco 23.6% $8,873
Kentucky Chevrolet Corvette 24.1% $16,006
Louisiana Jeep Wrangler 25.4% $8,546
Maine jeep gladiator 20.8% $8,960
Maryland Ford Maverick 29.2% $7,129
Massachusetts Ford Maverick 31.5% $7,091
Michigan jeep gladiator 29.6% $12,212
Minnesota Jeep Wrangler 25.3% $8,706
Mississippi Jeep Wrangler Unlimited 26.1% $10,746
Missouri Jeep Wrangler 28.9% $9,581
Montana Ford Bronco 28.6% $10,285
Nebraska Ford Bronco 24.1% $8,962
Nevada Jeep Wrangler Unlimited 27.8% $11,859
New Hampshire Jeep Wrangler 23.7% $7,721
New Jersey Ford Maverick 34.0% $7,549
New Mexico Jeep Wrangler Unlimited 28.0% $11,420
New York Jeep Wrangler 27.0% $8,870
North Carolina Jeep Wrangler 25.7% $8,500
North Dakota Jeep Wrangler Unlimited 20.2% $8,954
Ohio Lexus RX450h 28.8% $14,075
Oklahoma Ford Bronco 27.8% $10,518
Oregon Jeep Wrangler 28.8% $9,563
Pennsylvania Ford Maverick 34.7% $7,843
Rhode Island Jeep Wrangler Unlimited 25.6% $10,054
Caroline from the south Jeep Wrangler 29.8% $9,829
South Dakota jeep gladiator 26.1% $10,746
Tennessee Jeep Wrangler 28.0% $9,193
Texas Genesis GV70 30.2% $13,197
Utah Ford Bronco 25.1% $9,357
Vermont jeep gladiator 24.9% $10,609
Virginia Ford Maverick 34.1% $7,554
Washington Ford Maverick 30.8% $7,779
West Virginia Ford Bronco 23.9% $9,068
Wisconsin Jeep Wrangler 29.8% $10,159
Wyoming jeep gladiator 23.3% $10,613
  • The Jeep Wrangler compact off-road SUV is the vehicle with the highest markup over MSRP in most states with 15. Its four-door variant, the Jeep Wrangler Unlimited, stands out in the second highest number of States with nine.
  • Jeep vehicles are the most marked vehicle in 30 states.
  • The vehicle with the highest markup in all states is the Ford Maverick compact pickup truck, which is priced 34.7% above MSRP in Pennsylvania.

What does this mean for consumers?

New-car buyers will likely struggle to find available inventory and can expect to pay higher-than-average prices for high-demand vehicles. Shortages of new cars are expected to persist due to the backlog of demand, and the Russian-Ukrainian conflict has led to factory closures and increases in commodity prices. Additionally, the lack of new car inventory has led to used car price also increases. The best way to avoid paying more sticker or finding used cars that aren’t too expensive is to widen your search radius and consider similar vehicles that may not be as expensive. .

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iSeeCars analyzed more than 1.2 million new cars listed for sale between February 1 and March 25, 2022 and compared their list price to their MSRP. The average difference was expressed as a percentage of MSRP and used to rank the models. Low-volume models and heavy-duty vehicles were excluded from further analysis.

About is a car search engine which helps shoppers find the best car deals by providing key information and valuable resources, like iSeeCars free VIN check reports and Best cars rankings. has saved users over $332 million so far by applying big data analytics powered by over 25 billion data points (and growing) and using proprietary algorithms to analyze , rate and objectively classify millions of new and used cars.

This article, Cars with the highest profit margins by stateoriginally appeared on

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